Thanks to electronic communication, the potential number of qualified prospects an organization can reach has never been greater or wider in geographical scope. Email marketing and e-newsletters enable organizations to provide valuable industry news, company news, product information, and educational content, while simultaneously strengthening their relationship with prospects.
Open Design offers Email marketing solutions that fit your marketing plan and budget.
Top 10 Email Marketing Tips
- Never spam others (CAN-SPAM Act).
- Give your readers an option to unsubscribe.
- Align your email marketing with your organization’s marketing plan.
- Deliver value-driven subject lines, and keep subject lines short and concise.
- Do not buy or sell your email list.
- Track your results.
- Do not email too often (it is better to email higher value content less often than vice versa).
- Call your readers to action.
- Link to targeted landing pages on your website.
- Avoid using words in your subject line that could be mistaken as spam.
Want to learn more about how email marketing can benefit your organization? Contact us.
